• Amanda Patterson

Why Color Matters for Branding

When you think of a red bullseye, what comes to mind? Target. Color is one of the first elements of association with a brand.

If you are going to have an effective and comprehensive brand strategy, you must consider the importance of color. Your brand colors are way more than just simply choosing your favorite colors, the shades and hues you choose will be the first perception your customers will have with your brand.

𝘏𝘦𝘳𝘦 𝘢𝘳𝘦 𝟨 𝘳𝘦𝘢𝘴𝘰𝘯𝘴 𝘸𝘩𝘺 𝘤𝘰𝘭𝘰𝘳 𝘮𝘢𝘵𝘵𝘦𝘳𝘴 𝘵𝘰 𝘺𝘰𝘶𝘳 𝘣𝘳𝘢𝘯𝘥: Audience Recognition - Build your brand to enough recognition, and people can associate your logo with your brand

Mood - Colors elicit an emotional response, red with power, excitement and energy and blue with feelings of trust and security

Perception - Shades of color also make people have different responses, think bright red vs muted almost pastel red, which one makes more sense for Coca-Cola

Consistent Branding - You'll have a database of colors to use across all forms of communication (social media, website, logo, interior design, marketing, etc)

Logos - If your logo doesn't match your brand colors, no one will be able to connect the two together

First Impressions - Consumers notice color first before anything else

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