Website Crisis Communication Tips
When a customer is looking for information on your business, your website may be the first place they look. Consider adding a banner or headline to your website that clearly indicates what you are doing during the crisis. Something short like “our online store is open” or “now accepting orders for curbside pick-up and delivery” is perfect.
Update your contact information, such as hours of operation, to reflect any changes. For example, changing your hours to say “Our physical location is temporarily closed due to COVID-19” provides readers with a clear answer. We also suggest letting customers know about shipping information during this time, such as “all online orders will ship via USPS 2-day priority mail” or “shipments may be delayed due to lockdowns.”
For more great tips check out Constant Contact Blog on Resources for Small Business Impacted by COVID-19