User Generated Content

User Generated Content (UGC) is content that comes from people who aren't affiliated with your company. This source of content is fantastic to leverage to show that your company is authentic, trustworthy, credible, and allows you to connect with customers. So how do you find UGC? You can find them in a few places: - Check your social media mentions - Search your branded hashtags - Create a campaign hashtag - Run a contest with a prize