As a small business, you have a huge advantage over big businesses because you actually know your customers. Many times you interact with them in a way big businesses cannot. It’s that intimate knowledge that can keep your business top of mind and give you an edge. Ultimately, we’re talking about engaging with people. The location has changed to a digital format but at the other end of those devices are people. And people do business with businesses they know, like, and trust. Think about how you can segment your customers by their likes or what services they use and tailor messages directly to them.