Have you ever done a SWOT analysis for your business? A SWOT analysis is, by definition, a study undertaken by an organization to identify its internal strengths and weaknesses, as well as its external opportunities and threats. Doing a SWOT analysis guides you in what you and your business are doing well and helps you see what you and your business are struggling with. It highlights the problem you could have, which allows you to start coming up with a strategy on how to turn your weaknesses into strengths. So why is this useful for social media? Because anything that helps you guide your business to the next step is beneficial for you! Whether it is increasing your engagement on your social media posts or increasing your target audience, a SWOT analysis is a guide to finding the right strategy to use. Did you know that when you come on with us, one of the first steps we take is to analyze your profiles and see how we can implement the right strategy for your business?