Social Media for Business: A Look at Instagram, Twitter & TikTok
Instagram Stats
An estimated 75.3% of US businesses will be on Instagram in 2020.
Instagram Now Has More Than 2 Million Monthly Advertisers and 25 Million Business Profiles.
Instagram generated $20 billion in ad revenue in 2019.
200 million+ Instagrammers visit at least one business profile daily.
70%of shopping enthusiasts turn to Instagram for product discovery.
There are 500,000 active influencers on Instagram.
69% of US marketers plan to spend most of their influencer budget on Instagram.
Instagram’s revenue is expected to reach $14 billion dollars.
1/3 of the most viewed stories are from businesses.
89% indicated that Instagram was the most important social media channel for influencer marketing.
User-Generated Content Has a 4.5% Higher Conversion Rate.
55.4% of Influencers use Instagram Stories for Sponsored campaigns.
Instagram’s potential advertising reach is 849.3 million users.
Twitter Stats
34% of Twitter users are females and 66% are males.
22% of US adults use Twitter.