- Rachel McElroy
Social Media for Business: A Look at Instagram, Twitter & TikTok
Instagram Stats
An estimated 75.3% of US businesses will be on Instagram in 2020.
Instagram Now Has More Than 2 Million Monthly Advertisers and 25 Million Business Profiles.
Instagram generated $20 billion in ad revenue in 2019.
200 million+ Instagrammers visit at least one business profile daily.
70%of shopping enthusiasts turn to Instagram for product discovery.
There are 500,000 active influencers on Instagram.
69% of US marketers plan to spend most of their influencer budget on Instagram.
Instagram’s revenue is expected to reach $14 billion dollars.
1/3 of the most viewed stories are from businesses.
89% indicated that Instagram was the most important social media channel for influencer marketing.
User-Generated Content Has a 4.5% Higher Conversion Rate.
55.4% of Influencers use Instagram Stories for Sponsored campaigns.
Instagram’s potential advertising reach is 849.3 million users.
Twitter Stats
34% of Twitter users are females and 66% are males.
22% of US adults use Twitter.
24% of All Internet male users use Twitter, whereas 21% of All Internet Female users use Twitter.
There are 262 million International Twitter users (users outside the US) which make up 79% of all Twitter accounts.
There are 48.35 million monthly active Twitter users in the US.
Roughly 42% of Twitter users are on the platform daily.
US accounts for just 31 million monetizable daily active Twitter users.
71% of Twitter users say they use the network to get their news.
85% of small and medium business users use Twitter to provide customer service.
93% of Twitter community members are open to brands getting involved if done so in the right way.
Tweets with GIFs get 55% more engagement than those without. However, only 2% of Tweets contain GIFs.
Twitter hosted 1,300 live-streamed events, 80% of which streamed to a global audience.
Twitter also live-streamed 96 million hours of live user-generated content in Q3 via Periscope.
Twitter’s timeline generates +31% higher emotional connection and +28% higher levels of memorability versus the social media average.
The total number of Twitter users in the UK is 13.7 million.
38% of Twitter users are between the ages of 18 and 29, 26% of users are 30-49 years old.
56% of Twitter users $50,000 and more in a year.
80% of Twitter users are affluent millennials.
93% of Twitter community members are open to brands getting involved if done so in the right way.
80% of Twitter users accessing the platform on a mobile device, and 93% of video views are on mobile.
TikTok
TikTok Demographics
41 percent of TikTok users are aged between 16 and 24.
56% of TikTok users are male and 44% are female.
Roughly 50% of TikTok’s global audience is under the age of 34 with 26% between 18 and 24.
Chinese users account for 80% of the total time spent using TikTok in 2019.
TikTok users spend an average of 52 minutes per day on the app.
26.5 million monthly active users are from the USA
In less than 18 months, the number of US adult TikTok users grew 5.5 times.
90% of TikTok users visit the app more than once per day.
ByteDance’s collection of apps, including TikTok, has a total of 1 billion monthly active users.
TikTok Financials
In 2019, TikTok has generated $115.3 million from user spending.
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