Social Media for Business: A Look at Instagram, Twitter & TikTok

Instagram

Instagram Stats

• An estimated 75.3% of US businesses will be on Instagram in 2020.

• Instagram Now Has More Than 2 Million Monthly Advertisers and 25 Million Business Profiles.

• Instagram generated $20 billion in ad revenue in 2019.

• 200 million+ Instagrammers visit at least one business profile daily.

• 70%of shopping enthusiasts turn to Instagram for product discovery.

• There are 500,000 active influencers on Instagram.

• 69% of US marketers plan to spend most of their influencer budget on Instagram.

• Instagram’s revenue is expected to reach $14 billion dollars.

• 1/3 of the most viewed stories are from businesses.

• 89% indicated that Instagram was the most important social media channel for influencer marketing.

• User-Generated Content Has a 4.5% Higher Conversion Rate.

• 55.4% of Influencers use Instagram Stories for Sponsored campaigns.

• Instagram’s potential advertising reach is 849.3 million users.

Twitter

Twitter Stats

• 34% of Twitter users are females and 66% are males.

• 22% of US adults use Twitter.

• 24% of All Internet male users use Twitter, whereas 21% of All Internet Female users use Twitter.

• There are 262 million International Twitter users (users outside the US) which make up 79% of all Twitter accounts.

• There are 48.35 million monthly active Twitter users in the US.

• Roughly 42% of Twitter users are on the platform daily.

• US accounts for just 31 million monetizable daily active Twitter users.

• 71% of Twitter users say they use the network to get their news.

• 85% of small and medium business users use Twitter to provide customer service.

• 93% of Twitter community members are open to brands getting involved if done so in the right way.

• Tweets with GIFs get 55% more engagement than those without. However, only 2% of Tweets contain GIFs.

• Twitter hosted 1,300 live-streamed events, 80% of which streamed to a global audience.

• Twitter also live-streamed 96 million hours of live user-generated content in Q3 via Periscope.

• Twitter’s timeline generates +31% higher emotional connection and +28% higher levels of memorability versus the social media average.

• The total number of Twitter users in the UK is 13.7 million.

• 38% of Twitter users are between the ages of 18 and 29, 26% of users are 30-49 years old.

• 56% of Twitter users $50,000 and more in a year.

• 80% of Twitter users are affluent millennials.

• 93% of Twitter community members are open to brands getting involved if done so in the right way.

• 80% of Twitter users accessing the platform on a mobile device, and 93% of video views are on mobile.

TikTok

TikTok Demographics

• 41 percent of TikTok users are aged between 16 and 24.

• 56% of TikTok users are male and 44% are female.

• Roughly 50% of TikTok’s global audience is under the age of 34 with 26% between 18 and 24.

• Chinese users account for 80% of the total time spent using TikTok in 2019.

• TikTok users spend an average of 52 minutes per day on the app.

• 26.5 million monthly active users are from the USA

• In less than 18 months, the number of US adult TikTok users grew 5.5 times.

• 90% of TikTok users visit the app more than once per day.

• ByteDance’s collection of apps, including TikTok, has a total of 1 billion monthly active users.

TikTok Financials

• In 2019, TikTok has generated $115.3 million from user spending.