Should Marketing Deliver Fast Results?
A common misconception about marketing is that it should deliver fast results. If you aren't seeing your return on investment for your marketing efforts right away, you must be doing something wrong, right?
Now it is true that if your approach to marketing is more digital you would see quicker results than if you chose to go the old-school route. However, even online marketing takes time to pay off. It might take someone seeing your post and your company comes up three times before they will even remember you, let alone turn into a customer and that's okay!
Some of the most popular and effective organic marketing tactics are well-known for taking months before results will be seen. This can even relate to paid marketing strategies. As a small business, you are going up against large and established corporations; it makes sense to adjust your expectations and play the long game rather than the short one.