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Negative Feedback

Should you ignore negative feedback on social media? To be short and simple: NO! People on social media trust and rely on feedback from other users more than the brand itself. If you ignore the negative feedback, you cannot deny what the user is saying. Other consumers will see the comment and assume it to be true if the brand does not reply with a solution or explanation. In today’s business world, consumers go to social media for customer service to avoid waiting in customer service queues because they know tagging a business in a negative post will result in a quick response. Handling these determines brand loyalty, as other customers watch how the brand responds. Responding to negative feedback can allow you to showcase your company’s human side, the importance of customer care for your business, and help improve your products or services. For more marketing tips, be sure to follow our platforms @allofthemarketing

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