Facebook Copying TikTok?
We all know the grip TikTok has taken on us and our social media platforms and now Facebook is looking to bring that attention to its own platform. Recently Facebook employees were given a new directive to make the app’s feed more like TikTok.
The Verge has shared an internal memo that was written by Facebook chief Tom Alison. The document basically tells us that Facebook is increasing its reliance on Reels and adjusting it so that your feed will recommend content that the user doesn’t already follow - much like TikTok.
If you weren’t already using Reels and short-form video content, you might want to reconsider your strategy.