• jess6820

Do Hashtags Work?

Yes! Yes yes yes! Hashtags are incredibly useful for your social media posts! For one of our clients, 75% of the people their post reached came from the hashtags on the post, not from their followers, in the first two hours it was posted.

When you use hashtags though, they need to be relevant to the post and you! Throwing hashtags out at random could increase the number of people reached, but will not help in increasing engagement in your posts and ultimately your business. The easiest way to come up with hashtags for your posts is to put yourself in your target audience’s shoes. What would they be putting in the search bar? It might not be your exact business, but it could be something broader that falls in the same category.

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