Let's talk about customer reviews. First, make sure you respond to all of your reviews on Google, Bing, Yelp, Facebook and more. Your customer has taken time out of their day to actually leave you a review. Take it seriously. You can leverage these for content on your website, social media accounts, and take them into your staff meetings (everyone needs affirmations, encouragement, and room to grow). BUT... what if they aren't good? How do you respond? Carefully analyze them. How can you recover this relationship? This is a moment that you can take something less than stellar (yes, you are human and mistakes and misunderstandings happen). Respond. Need help with what to say? Reach out, let's talk about it. It's feedback and its valuable.