• jess6820


An algorithm is a mathematical set of rules specifying how a group of data behaves, and in social media, algorithms are used to organize and sort user’s feed. Algorithms are meant to filter out irrelevant or low-quality content, so it is essential to ensure that the content you post stays relevant to your company’s products and services and what is relevant and trending in today’s society. Failing to consider the algorithms’ part in getting your content seen by users can cause your social media pages to be pushed under other content, causing a loss in engagement and exposure opportunities. Keeping up with trends can help keep your posts staying at the top where the most users will see them.

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