3 Starting Points to Evaluate Your Target Audience

1. Create Customer Profiles and Market Segments

2. Research your market - who is your competition and where do you win against them

3. Evaluate your offerings. What problem does your product or service solve and who does it appeal to.

Having a marketing company helps you pull this information together because we are looking through your lens. Of course, something may seem so obvious to your how your product solves a solution but having someone who is experienced and can guide you through these things will help you create a better plan.


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